how does the distance from a physical location impact conversion rates on digital ads campaigns
How far would you drive to visit a showroom? How many other retailers would you drive past? While there are many factors that can impact the conversion rates of digital ad campaigns, the distance from a physical location such as a showroom can indeed play a role. Here are a few ways distance could impact…
What are the advantages of lossless compression and latest generation image formatting for websites?
Lossless compression and the latest generation image formats offer several advantages for websites. These benefits can significantly enhance the overall user experience, performance, and efficiency of a website. Some of the key advantages include: 1. Superior image quality: Lossless compression retains all the original image data, ensuring that the image quality is preserved…
How accurate is Google Ads location based targeting?
Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…
What are ‘Location pages’ and how do KBB retailers use them to generate search rankings?
Location pages in SEO refer to webpages specifically designed to target and rank for location-specific keywords or search queries. These pages are particularly important for businesses with a local presence, such as brick-and-mortar KBB retailers as they help to improve visibility in local search results and attract customers from a specific geographical area. Location pages…
How to Avert Failure in Digital Marketing Projects
No one embarks on a project with the intention of failing, but through the years, we have identified certain warning signs and red flags that indicate when a project is at risk. In this article, we outline these factors to help clients understand what must be done to best mitigate the risk of failure. Launching…
What is Facebook conversion api and how does it work
Facebook Conversion API, also known as the Conversions API or server-side API, is a tool provided by Facebook for advertisers to track and measure conversions, events, and user interactions on their websites or apps more accurately and securely. It works alongside Facebook’s Pixel, which is a client-side tracking tool. While the Pixel tracks user interactions…
What is Google Analytics4, how does it differ from Universal Analytics?
Google Analytics 4 (GA4) is a more advanced and modern version of Google’s analytics platform, designed to provide deeper insights and improved data analysis capabilities compared to its predecessor, Universal Analytics (UA). Differences between GA4 and Universal Analytics: Data model: GA4 uses an event-based data model, which allows for more granular tracking of user interactions…