Location pages

What are ‘Location pages’ and how do KBB retailers use them to generate search rankings?

Location pages in SEO refer to webpages specifically designed to target and rank for location-specific keywords or search queries. These pages are particularly important for businesses with a local presence, such as brick-and-mortar KBB retailers as they help to improve visibility in local search results and attract customers from a specific geographical area. Location pages…

Measurement and Attribution for KBB Retailer’s Paid Search
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Measurement and Attribution for KBB Retailer’s Paid Search

Your businesses’ Digital Marketing capability has never mattered more- but are you able measure what’s working and what‘s not? Some of this article is quite techy, so let’s get to the important takeaway first: you need to be able measure how your digital marketing budget is performing so you can improve the returns it generates…