In recent years, the Kitchen, Bedroom, and Bathroom (KBB) industry has experienced a significant surge in the cost-per-clicks (CPCs) on Google Ads. This increase in advertising expenses has been a concern for businesses in the sector, impacting their marketing budgets and overall profitability. In this blog post, we will delve into the various factors causing…

Securing Your Online Identity: The Crucial Role of Domain Expiry Management In our digital age, the online identity of a business is fundamentally tied to its domain name. Yet, the term ‘domain expiry’ might seem like a jargonistic mystery, an esoteric component of the internet’s labyrinthine architecture. Fear not! We are here to demystify the…

How far would you drive to visit a showroom?  How many other retailers would you drive past? While there are many factors that can impact the conversion rates of digital ad campaigns, the distance from a physical location such as a showroom can indeed play a role. Here are a few ways distance could impact…

Lossless compression and the latest generation image formats offer several advantages for websites. These benefits can significantly enhance the overall user experience, performance, and efficiency of a website. Some of the key advantages include: 1.       Superior image quality: Lossless compression retains all the original image data, ensuring that the image quality is preserved…

Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…

In today’s digital age, having a strong online presence is crucial for businesses of all sizes and industries. For KBB retailers, creating a Google My Business profile can help improve their online visibility and attract more local customers. In this blog post, we’ll discuss why Google My Business is important, how it can help kitchen,…

Google My Business (GMB) reviews are an essential aspect of any online marketing strategy for businesses. They provide valuable feedback from customers, improve your business’s visibility in local search results, and help build trust with potential customers. In this blog post, we’ll discuss why GMB reviews are important, best practices for responding to them, and…

No one embarks on a project with the intention of failing, but through the years, we have identified certain warning signs and red flags that indicate when a project is at risk. In this article, we outline these factors to help clients understand what must be done to best mitigate the risk of failure. Launching…

Facebook Conversion API, also known as the Conversions API or server-side API, is a tool provided by Facebook for advertisers to track and measure conversions, events, and user interactions on their websites or apps more accurately and securely. It works alongside Facebook’s Pixel, which is a client-side tracking tool. While the Pixel tracks user interactions…