Google Analytics 4 (GA4) is a more advanced and modern version of Google’s analytics platform, designed to provide deeper insights and improved data analysis capabilities compared to its predecessor, Universal Analytics (UA). Differences between GA4 and Universal Analytics: Data model: GA4 uses an event-based data model, which allows for more granular tracking of user interactions…

A Comprehensive Guide to Evaluating Your Advertising Performance Introduction Return on Ad Spend (ROAS) is an essential metric for businesses to evaluate the effectiveness of their marketing efforts. It’s crucial to understand industry benchmarks to gauge performance accurately, especially for niche sectors such as the kitchen and bath industry. In this guide, we will discuss…

So, its early October – why are we talking about January now? If you are to execute a very successful promotional period in January, you’ve got 10 weeks to be fully prepared to launch one, and there is much to do.Should I run a January sale?Many retailers are a little circumspect or even hostile to…

How to set up and manage a virtual appointment As we enter our second week of lock-down, many retailers will be realising that the ability to conduct business over video chat could be vital for their business.  Whilst most of us will have experience chatting to friends and family with FaceTime or WhatsApp, conducting business…