Aristocraft

Scope of Services: Aristocraft/ Kitchenandbedroomsfordiy 16/02/2024 

Website rebuild – conversion to Wordpress 

Wordpress is the most popular and best supported Content Management System in the world.  Amongst many other benefits, conversion of the site to Wordpress will allow us deploy best-in-class image management software, significantly improving page load speeds whilst maintaining image quality and ensuring optimum functionality across a broad range of devices and browsers. 

Present site: 

• Totals 260 pages  
• 44 are blog posts 
• 118 projects/ case studies 
• 28 location pages 

• We will additionally want to: 

• Extended the number of product pages by approx 8-10 to improve user experience/ Ad quality scores/ SEO opportunities 
• Optimise page layout for conversions 
• Add separate showroom pages for each showroom 
• Add conversion forms for each showroom 
• Add conversion actions such as brochure requests, price estimators, home measure, call backs etc. 
• Create a tile gallery with filters for colour and manufacturer 
• Create a sub navigation for bathrooms of approx 8-10 pages 
• Create a sub navigation about German kitchens of approx 4-6 pages 

• Additionals: 

• Web-to-lead contact form integration and set up with Hubspot (assumes hubspot pro license) 
• Calendly integration and set up with diary management (client to purchase Calendly licenses as required)

£3,527 + VAT one off fee 

Monthly hosting and security: 

• Google cloud platform c2 machines, on a dedicated virtual server 
• Edge caching 
• Enterprise grade security: DDoS protection, firewall, malware scanning  
• SOC 2 Compliance, adherence to rigorous security standards for data protection and privacy 
• Automatic daily back ups 
•  Cloudflare pro  

£150 + VAT per month per month  

SEO Advantage plus for three showroom locations + location pages 

For each showroom: 

• Citational backlink building and clean up for each showroom  
• Content creation, optimisation and on page Search Engine Optimisation (url structure, page title, headings, image alt tags) 
• Google Natural Language analysis to ensure correct classification  

• Internal linking optimisation from case studies 
• Lead Wolf proprietary blog feature  
• Local Business Schema  

For location pages: 

• Prioritise existing list of 28 locations 
• Focus on four per cycle (a cycle being the period to achieve position 1-3 rankings, or decide cost/ benefit of opportunity is insufficient and move on to next batch.  
• Backlink building including sourcing paid link opportunities in line with client budget (create content, submit and manage payment/ check live status) max 4 per month 
• Build post content (blog/ case study) x1 per focus location per month 
• Identify other location page/ ranking opportunities and repeat process 

£1705 + VAT per month  

Paid ads management 

• Strategic review of paid ads strategy with client 
• Manage paid ads spend on Google/ Meta up to £2500 ad spend per month* 
• Conversion tracking set up for Google/ Meta 
• Remarketing and lookalike audience set up (assuming 1st party data is available) 
• Set up of Goole ads/ hubspot integration https://t.ly/SLeDJ

£560 + VAT per month + 10% overage >£2500 monthly ad spend  

Additional services 

• Google business profile review optimisation 
• Apple maps profile review and optimisation  
• Google analytics 4 setup review and optimisation 
• UTM parameter setup for each GBP account, meta, Google Ads,  
• General client requested updates and maintenance (new project photography etc) 
• Social media strategy discussions 

£275 + VAT per month   

Kitchensandbedroomsfordiy.co.uk  

Website rebuild – conversion to Wordpress 

Wordpress is the most popular and best supported Content Management System in the world.  Amongst many other benefits, conversion of the site to Wordpress will allow us deploy best-in-class image management software, significantly improving page load speeds whilst maintaining image quality and ensuring optimum functionality across a broad range of devices and browsers. 

Present site: 

• Totals 89 pages 
• We will additionally want to: 
• Extended the number of product pages by approx 8-10 to improve user experience/ Ad quality scores/ SEO opportunities 
• Optimise page layout for conversions 
• Add separate showroom pages for both showrooms 
• Add conversion forms for both showrooms 
• Add conversion actions such as brochure requests, price estimators, home measure, call backs, virtual appointments etc. 

£1,765 + VAT one-off fee 

Monthly hosting and security: 

• Google cloud platform c2 machines, on a dedicated virtual server 
• Edge caching 
• Enterprise grade security: DDoS protection, firewall, malware scanning  
• SOC 2 Compliance, adherence to rigorous security standards for data protection and privacy 
• Automatic daily back ups 
•  Cloudflare pro  

£60 + VAT per month per month 

SEO Advantage plus service specification  

Per Keyword/ keyword close-cluster 

Per month: 

• Keyword(s) research, SERP competitor analysis 
• Rank tracking 
• 1-2 pieces of post or pillar content 
• 1x Backlink building including sourcing paid link opportunities in line with client budget (create content, submit and manage payment/ check live status)  
• 1x Lead Wolf proprietary blog feature 

£468 + VAT per month  

Paid ads management 

• Strategic review of paid ads strategy with client 
• Manage paid ads spend on Google/ Meta up to £500 ad spend per month* 
• Conversion tracking set up for Google/ Meta 
• Remarketing and lookalike audience set up (assuming 1st party data is available) 
• Set up of Goole ads/ hubspot integration https://t.ly/SLeDJ

£250 + VAT per month + 10% overage >£500 monthly ad spend  

Additional services 

• Google analytics 4 setup review and optimisation 
• UTM parameter setup for each GBP account, meta, Google Ads,  
• General client requested updates and maintenance (new project photography etc) 
• Social media strategy discussions 

£135 + VAT per month

Total one off fees, £5,292 + VAT  

Monthly fees (+VAT) £3,603

Reporting frequency: bi-monthly, on-site meetings 1:2 reporting meetings. 

IP and copyright ownership: written content and imagery owned by Aristocraft.   Any ‘Price Estimators’ configuration tools remain the property of Lead Wolf Digital.  

Subject to standard terms and conditions.